Brochure Project

DESCRIPTION: Design a brochure for the company of your choice.

PROCESS (Program, Tools, Skills, FOCUS Principals):

  1. I found the idea for the design of this brochure on Pinterest, and I used InDesign to create my desired layout.
  2. I then cut the photo of the mountain with the reflection in the water in half, placing the top portion and the bottom portion on opposite ends of my brochure.
  3. Using Illustrator, I created a color gradient with the slate blue color found in the sky of the mountain photo. I then positioned these color gradients so that they blended with the photos in the top and bottom of the brochure.
  4. I then placed the photos and added in the necessary text.
  5. I then exported the document as JPEGs so I would be able to upload it.

CRITIQUE PROCESS:

When I brought my rough draft to class, I hadn’t finished all of it. It was more difficult for the students in my group to give me help. They did like the idea that I had created, and encouraged me to continue in the direction I had taken.

MESSAGE: To spread awareness about the charity run.

AUDIENCE: Anyone interested in running.

TOP THING LEARNED: I think I learned how to effectively use the three Adobe programs together to create one thing.

COLOR SCHEME AND COLOR NAME: Complementary//Slate Blue and Light Brown

TITLE FONT NAME AND CATEGORY: American Typewriter Bold//Slab Serif

COPY FONT NAME AND CATEGORY: Minion Pro Regular//Old Style

THUMBNAILS OF ANY UNEDITED PHOTOS USED IN PROJECT:

 

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Web Page Mockup

lee-ann-shaffer-webpage

DESCRIPTION: Design a website homepage using a grid. 

PROCESS (Programs, Tools, Skills, FOCUS principles): 

  1. The first thing I did was choose who I wanted to design this webpage page for. I settled on the logo I made for myself in the last assignment.
  2. I then drew out some sketches to get an idea of what I wanted my web page to look like. The site I ultimately created didn’t look anything like the original sketch that I drew.
  3. I then used a grid on Photoshop to make a wireframe of my website.
  4. After I finished my wireframe I proceeded to add photos and place things where I wanted them. In my Photoshop document I placed lines above and below the links on my page, but they wouldn’t show up after saving the document.

img_2167

screen-shot-2017-03-01-at-4-01-55-pmCRITIQUE PROCESS

My original website was very plain. Its difficult for me design things using lots of color and flare, because its not my style. My group had lots of things to say about that, which I greatly appreciated. They wanted me to add something else to my page to better showcase who I was, and make the services that I offered more obvious. In result to the suggestions that I received, I did make some changes. I added more specifics as to what I do, as well as add a quote near the top under my logo.

MESSAGE

A college student looking for freelance work in public relations.

AUDIENCE

Anyone in need of help with public relations.

TOP THING LEARNED

I wish I had done this assignment in InDesign because it would have gone a lot more smoothly. Photoshop is a great program, but not for this type of project.

COLOR SCHEME AND COLOR NAME

Complementary// Black and White

TITLE FONT NAME AND CATEGORY

Calibri// Sans Serif