Kortni Jeane Swimmers

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Kortni Jeane is one of my favorite swimsuit brands. They create cute, bright colors designs that are unique to their company, and every two months or so they retire the line they currently have and release an entirely new line of patterns and styles. Because I follow them on Instagram and look at their website often, their adds pop up frequently on my Facebook. This ad is simple, and allows the viewer to switch between the different styles and see different options.

 

The caption of the ad reads, “Our latest collection is flying off the shelves! What are you waiting for? Get yours while supplies last!” This caption implies that the products they have are popular and if you don’t buy it right now you won’t ever get the chance to. So much about the success of an ad depends on how appealing the caption is, combined with how pleasing the image is.

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Each photo of the girl in a swimsuit is styled the same way, It is one woman in a swimsuit with the same white background. The white blends in with the outline of the ad, which created fluidity.

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One of the best parts of this add, is that you can click on the add and switch between various pictures of swimsuits. So they are encouraging shopping of their items by making it easy to click on each individual product and shop for it.

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Somewhere Devine

For my REP Post, I did this video made by Hailey Devine. Hailey and her husband Brad are a husband and wife team that do a lot of traveling and create video content. They also host different groups and travel to different countries together. Here it the video:

The video explains it pretty well, but a capsule wardrobe is essentially a way to minimize your wardrobe. It is creating for mini wardrobes, one for each season. You rotate through each wardrobe based on the season, and each wardrobe only has 20-30 pieces.

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For the beginning part of the video, Hailey is just talking to the camera and explaining her wardrobe and why she picked the pieces she did. For this part of the video, she isn’t dead center of screen which I really like. She is slightly to the left. I believe this works with the Rule of Thirds…

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They used stop-motion photography to show off the various pieces that she chose for this wardrobe, which was super cool. They used typwriter-like text to label the different parts, along with simply uniform white arrows. The words are nicely spaced out, along with the arrows, so nothing seems cramped.

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Finally, whether its 3 Haileys in the shot, or just 1 floating Hailey, they is always spaced out equally. In the frames where its just her, she is right in the middle of the camera frame. Doing this puts all of the focus directly on her, and what she is wearing.

Jessica

fullsizeoutput_1f30This is Jessica. She is 23 years old, and a student at Brigham Young University Idaho. She is studying child development. Jessica love to sing and play the guitar. Its how she shares with others how she is feeling. When I took this photo Jessica was smiling. She has the sweetest smile and is always willing to share that smile with others.

When I asked her how she was feeling, she said:

“Today, I’m good. I’m not great, but I’m good. Every day is different; heck, every minute is different. Lately, I feel happiest when I’m around people who distract me from the broken parts of my life– the people who help me feel loved and important and needed. I’m not afraid to face my feelings. I’ve never been good at hiding how I’m feeling. A lot of people tell me that’s a good trait to have, but when they ask me what’s wrong and I open up, i think sometimes they get more than they bargained for. Ask me today how I am and I’ll tell you ‘I’m good’. Today I mean it, but tomorrow’s another story.”

 

Reverse Engineer Article Promotion

I analyzed an article written by a website called clever.com about Glossier’s new store opening up on LA. Glossier is an up and coming makeup brand that celebrities like Beyonce are endorsing as a great, more alternative option. The article is kind of long, with lots oh photos, so I am just going to add a link to the post and then screenshots with the more specific parts I want to explain. The store that they are writing about is definitely designed to attract millennials. In the article, they even refer to the color of the store as ‘millennial pink’.

The Top 5 Things We Want to Copy from Glossier’s New LA Store

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The content used in this article is repetitious. For each point they bring up, it is supported with some sort of photo or Instagram post content. The photos used and the social media posts used all have the same pinkish filter over them.

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The article itself is aligned to the same edge all throughout, even with the photos.

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Each of the points brought up in this article are in paragraph form, with the same font throughout and a bolder font used as the heading. The paragraphs are kept short and concise, usually describing the previously posted photo.

Overall, I loved this article. It was fun to read and the design made it more pleasant. I even followed the Glossier Instagram account because I was so intrigued. Overall this article was pleasing to read because the content wasn’t too heavy and the use of photos created continuity throughout. They used a good combination of correct principles when creating this article.

REP: Magnolia

For this post I decided to look into Magnolia design. Joanna Gaines and her husband Chip, who have the HGTV show Fixer Upper, now run a restaurant, magazine, have published a cookbook, and are still running their own realty business. All while she is very pregnant with their 5th child! For this post I wanted to focus on the cover of their cook book, their realty site, as well as the cover of a previous magazine. Joanna Gaines uses the seascape principle of Value to speak to her readers. She has strict family values, which really speaks to the readers. People like buying her things because they know what she represents. Her audience is a very specific group of people. Mostly women, although there are some men who I know watched the show and read her literature. Instead of a gender, I think that her audience is those who value family, style, and creativity.

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Analysis

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In the cover of Joanna’s cookbook, she used very clean lines which don’t distract from the title or the image. The two different fonts in the title and in the smaller texts don’t conflict and they work well together.

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This is the cover of one of her earlier magazines. She uses a grid almost perfectly. While normally I wouldn’t like that she is right in the middle of the cover, this time I feel like it looks nice and doesn’t distract from the text. The typography of the side text is each unique in its own way and adds flavor to the cover. It shakes things up a little bit.

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The is the web page for their realty site. The title font and spacing matches with all of the other pages on their site, creating fluidity. There is a definite color scheme as well which brings everything together. The spacing of the 3 circles in equal and that is the first place your eyes go to when you look at the page. The simplicity of the logos is also very pleasing to the eye.

Conclusion 

All in all, Magnolia is a beautifully designed brand that has simplicity and fluidity through all of its sites and products. The use of creams and shades of green, as well as use of spacing and typography, makes their products easy to look at and easy to read.

What do I stand for?

Sometimes when I go in Instagram, I look at my feed, and then I look at the feed of some cute Utah mommy-bloggers. I just feel like my life isn’t together. I don’t have cute babies yet. My husband and I live in an old house that is definitely less than photogenic. We work all day and hardly ever see each other, so there isn’t much time to go on fun adventures and take cute photos in exotic places. Based on this analysis of my experiences with social media, there are a few things that I stick by when I post.

  1. Be real. Often on Social Media I feel that there are so many unrealistic expectations that we create for ourselves. From body image, to jobs, to income, there is a whole plethora of ways that people on social media can represent themselves in an inaccurate way. I try to represent myself as who I am: a broke newly married woman who works 40 hours a week and enjoys every moment she can with her husband. If people don’t like that, they can feel free to to follow me.
  2. Be kind, to yourself and others. There are too many unkind people in this world. A lot of people who aren’t bold enough to be unkind in person, often find the courage to do so online.. As part of being real, and of my third point, Social Media needs to be something that makes people feel good. If something doesn’t make you feel good, about yourself or your life, then get rid of it! On my account I try my best to love myself, and others, for what they are. Imperfect! Rejoice in imperfections.
  3. Represent the Savior. I have never been ashamed of sharing my thoughts on the Savior or the Gospel on my social media accounts. Its a huge part of who I am and if I were to not share posts in regards to my spiritual growth and experiences, I would be in-genuine. I would hope to make a difference in the lives of others, if only through subtle and small things.

REP: Chris Pratt and Deaf Community

For this assignment I used a post done by actor Chris Pratt on his Instagram account. Here is the post for reference. You can watch the video as well.

Instagram does this thing where it mutes all the videos it shows and forces you to turn on the volume in order to hear them. (maybe because most people are watching those videos at work when they should be working and don't want to get caught. I know that's when I do it. 😬) So when I made a video recently with subtitles, and requested that people turn up the volume and not just "read the subtitles" it was so people wouldn't scroll past the video on mute, thus watching and digesting the information in the video. HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles. More than 38 million Americans live with some sort of hearing disability. So I want to apologize. I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me. In the future I'll try to be a little less ignorant about it. Now… I know some of you are going to say, "Hey! Chris only apologized because his publicist made him!" Well. That is not the case. As always I control my social media. Nobody else. And I am doing this because I'm actually really sorry. Apologies are powerful. I don't dole them out Willy-Nilly. This is one of those moments where I screwed up and here's me begging your pardon. I hope you accept my apology. And on that note. Why doesn't Instagram have some kind of technology to automatically add subtitles to its videos? Or at least the option. I did a little exploring and it seems lacking in that area. Shouldn't there be an option for closed captioning or something? I've made them lord knows how much money with my videos and pictures. Essentially sharing myself for free. I know they profit. So… GET ON IT INSTAGRAM!!! Put closed captioning on your app. #CCinstaNow

A post shared by chris pratt (@prattprattpratt) on

Chris made a public comment stating that people shouldn’t use closed captions while watching his movie, and that they should just turn up the volume. Members of the deaf community were offended by this statement, and so he took to his social media account to make a personal apology.

In his post he addresses the deaf community, through sign language, in order to apologize to them for the comment that he made. The effort that he made to reach out in a way personal to them was very effective because they felt that he cared. Christ Pratt is known to be a pretty cool guy, and this was just something that made him even more likeable. He did it because he wanted to, not because his publicist wanted him to.

I would say that the best way to find out if this post is effective or not, is how much it appears online. Many people shared his post, and many people also liked it on Instagram. It was also covered by lot of news stations.

#LikeAGirl

For this assignment, I analyzed Always social media campaign #LikeAGirl. Here is the campaign’s video for reference:

What Always attempted to do with this commercial is show the negative stigma associated with being a girl, and how whenever anyone says ‘like a girl’, they don’t mean it in a kind way. The campaign tries to show that when people do things ‘like a girl’, they don’t necessarily need to fit in a certain range of emotions or actions. You can play softball ‘like a girl’, and do amazing. You can run ‘like a girl’ and win a marathon. Your gender doesn’t change you ability to do something in a spectacular way.

#LikeAGirl is trying to show that as young girls we don’t feel that being a woman holds us back. We go hard in everything that we do. But as we grow older and mature we starts to feel much more self conscious about everything that we do, as women. Suddenly being a woman becomes our weakness. Always ends their video by saying, “Lets make #LikeAGirl mean amazing things.

This campaign effectively using the Story Principle by connecting with the individuals in the ad. When we relate to them and what they are going through we feel like the brand is more authentic.

The Attention principle is also used in this add. When women use the hashtag #LikeAGirl they are drawing more attention to themselves and whatever they did. Everyone loves doing that. It’s human nature.

We live in a time where people want to be different, and draw attention to problems that have been left untouched for long periods of time. This is where the Zeitgeist Principle comes into play. With the whole Me Too movement, and I’m With Her, women are gaining more traction in the playing field, so to speak. This campaign was timely because it fit in well with what people were passionate about at that moment.

Thoughts on Cleanliness

When reading the excerpt from the teachings of Joseph F. Smith I was really impressed with the concept of Repentance. He says,

“Does repentance consist of sorrow for wrong doing? Yes, but is this all? By no means. True repentance only is acceptable to God, nothing short of it will answer the purpose. Then what is true repentance? True repentance is not only sorrow for sins, and humble penitence and contrition before God, but it involves the necessity of turning away from them, a discontinuance of all evil practices and deeds, a thorough reformation of life, a vital change from evil to good, from vice to virtue, from darkness to light. ”

On my mission we would teach about how repentance is a change of heart and action. We must make sure to always be clean, and make small changes each and every day.